MGC, consumers’ engagement with MGC, WOM and consumers’ purchase intention: the case of Weibo platform
Author:
Publisher
Springer Science and Business Media LLC
Subject
Information Systems
Link
https://link.springer.com/content/pdf/10.1007/s10257-019-00421-y.pdf
Reference55 articles.
1. Araujo T, Neijens P, Vliegenhart R (2015) What motivates consumers to re-tweet brand content? The impact of information, emotion, and traceability on pass-along behavior. J Advert Res 55(3):284–295. https://doi.org/10.2501/JAR-2015-009
2. Awad NF, Ragowsky A (2008) Establishing trust in electronic commerce through online word of mouth: an examination across genders. J Manag Inf Syst 24(4):101–121. https://doi.org/10.2753/MIS0742-1222240404
3. Baker AM, Donthu N, Kumar V (2016) Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions. J Mark Res 53(2):225–239. https://doi.org/10.1509/jmr.14.0099
4. Barry TE, Howard DJ (1990) A review and critique of the hierarchy of effects in advertising. Int J Advert 9(2):121–135. https://doi.org/10.1080/02650487.1990.11107138
5. Berger J, Sorensen AT, Rasmussen SJ (2010) Positive effects of negative publicity: when negative reviews increase sales. Mark Sci 29(5):815–827. https://doi.org/10.1287/mksc.1090.0557
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Satisfaction as a function of user justice: a social exchange theory perspective;Technology Analysis & Strategic Management;2024-07-10
2. Elements of information ecosystems stimulating the online consumer behavior: A mediating role of cognitive and affective trust;Telematics and Informatics;2023-05
3. Fostering consumer engagement with marketer-generated content: the role of content-generating devices and content features;Internet Research;2022-03-25
4. THE RELEVANCE OF DESTINATION MANAGEMENT SYSTEMS’ FUNCTIONALITIES: A MODEL BASED ON STAKEHOLDERS’ VIEW;Journal of Organizational Computing and Electronic Commerce;2022-01-02
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3