Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels
Author:
Publisher
Springer Science and Business Media LLC
Subject
Information Systems
Link
http://link.springer.com/content/pdf/10.1007/s10257-005-0031-4.pdf
Reference62 articles.
1. Adam S (2002) A model of web use in direct and online marketing strategy. Electron Mark 12(4):262–269
2. Ahold (2004a) Quarterly sales and trends per region. http://www.ahold.com/uploads/upl_1.pdf , last accessed on 28.01.2004
3. Ahold (2004b) Company profile. http://www.ahold.com/aboutahold/companyprofile.asp , last accessed on 28.01.2004
4. Bahn DL, Fischer PP (2003) Clicks and mortar: balancing brick and mortar business strategy and operations with auxiliary electronic commerce. Inf Technol Manage 4:319–334
5. Barley SR (1990) The alignment of technology and structure through roles and networks. Adm Sci Q 35:61–103
Cited by 25 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Marketing-Mix: Distributionspolitische Entscheidungen;Marketing;2023-12-13
2. Multiple channel strategy selection: A roadmap perspective for brick-and-click retailers;Electronic Commerce Research and Applications;2023-01
3. Importance of offline service quality in building loyalty of OC service brand;Journal of Retailing and Consumer Services;2022-03
4. Should a small-sized store have both online and offline channels? An efficiency analysis of the O2O platform strategy;Journal of Retailing and Consumer Services;2022-01
5. Omni-channel integration: the matter of information and digital technology;International Journal of Operations & Production Management;2021-09-27
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3