Multiple channel strategy selection: A roadmap perspective for brick-and-click retailers-Reference-Cited by-同舟云学术

Multiple channel strategy selection: A roadmap perspective for brick-and-click retailers

Published:2023-01 Issue: Volume:57 Page:101234
ISSN:1567-4223
Container-title:Electronic Commerce Research and Applications
language:en
Short-container-title:Electronic Commerce Research and Applications

Author:

Dokić Aleksa^ORCID,Stamenković Mladen,Stojković Dragan

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference65 articles.

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3. Adding bricks to clicks: predicting the patterns of cross-channel elasticities over time;Avery;J. Mark.,2012

4. Categorization of multiple channel retailing in Multi-, Cross-, and Omni-Channel Retailing for retailers and retailing;Beck;J. Retail. Consum. Serv.,2015

5. Bedgood, L. (2017). 3 Strategies to Wow Your Customers with Omnichannel Experiences. Business 2 Community. https://www.business2community.com/strategy/3-strategies-wow-customers-omnichannel-experiences-01850534.

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