Who will stay with the brand after posting non-5/5 rating of purchase? An empirical study of online consumer repurchase behavior-Reference-Cited by-同舟云学术

Who will stay with the brand after posting non-5/5 rating of purchase? An empirical study of online consumer repurchase behavior

Published:2019-07-31 Issue:2 Volume:19 Page:405-437
ISSN:1617-9846
Container-title:Information Systems and e-Business Management
language:en
Short-container-title:Inf Syst E-Bus Manage

Author:

Ke Dan,Zhang Heci,Yu Ning,Tu Yanbin

Publisher

Springer Science and Business Media LLC

Subject

Information Systems

Link

https://link.springer.com/content/pdf/10.1007/s10257-019-00416-9.pdf

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