Online Review Helpfulness: Role of Qualitative Factors
Author:
Affiliation:
1. Northland College
2. Newcastle University
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20934/fullpdf
Reference104 articles.
1. Product type and consumers’ perception of online consumer reviews;Bae;Electronic Markets,2011
2. Helpfulness of online consumer reviews: Readers' objectives and review cues;Baek;International Journal of Electronic Commerce,2012
3. How emotion shapes behavior: Feedback, anticipation, and reflection, rather than direct causation;Baumeister;Personality and Social Psychology Review,2007
4. What makes online content viral?;Berger;Journal of Marketing Research,2012
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