Strength of corporate social responsibility as a corporate brand association: general public perspective-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Strength of corporate social responsibility as a corporate brand association: general public perspective

Published:2016-02-20 Issue:4 Volume:43 Page:313-332
ISSN:0304-0941
Container-title:DECISION
language:en
Short-container-title:Decision

Author:

Bawa Anupam,Saha Anirban

Publisher

Springer Science and Business Media LLC

Subject

General Medicine

Link

http://link.springer.com/content/pdf/10.1007/s40622-016-0125-5.pdf

Reference60 articles.

1. Aaker DA (1991) Managing brand equity. Macmillan, New York

2. Aaker DA (2004) Leveraging the corporate brand. Calif Manag Rev 46(3):6–18

3. Aldag RJ (2013) No CPR for CSR: a call to abandon search for the “holy grail”. Ind Organ Psychol 6(4):372–376

4. Aquinis H, Glavas A (2012) What we know and don’t know about corporate social responsibility: a review and research agenda. J Manag 38(4):932–968

5. Balmer JMT (2012) Corporate brand management imperatives: custodianship, credibility and calibration. Calif Manag Rev 54(3):6–33

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector;Wine Economics and Policy;2020-11-23

2. Measuring Celebrity Equity: Unearthing the Consumer Knowledge Structure Associations;Global Business Review;2019-01-24

3. Employees’ responses to corporate social responsibility: a study among the employees of banking industry in India;DECISION;2018-11-27

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP