The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators-Reference-Cited by-同舟云学术

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The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators

Published:2017-07-28 Issue:4 Volume:28 Page:607-619
ISSN:0923-0645
Container-title:Marketing Letters
language:en
Short-container-title:Mark Lett

Author:

van Doorn Jenny,Onrust Marjolijn,Verhoef Peter C.,Bügel Marnix S.

Funder

University of Groningen

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/article/10.1007/s11002-017-9433-6/fulltext.html

Reference35 articles.

1. Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38, 102–120.

2. Ailawadi, K. L., Neslin, S. A., Luan, Y. J., & Taylor, G. A. (2014). Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. International Journal of Research in Marketing, 31, 156–167.

3. Arora, N., & Henderson, T. (2007). Embedded premium promotion: why it works and how to make it more effective. Marketing Science, 26, 514–531.

4. Bhattacharya, C. B., & Sen, S. (2004). Doing better at doing good: when, why and how customers respond to corporate social initiatives. California Management Review, 47, 9–24.

5. Du, S., Bhattacharya, C. B., & Sen, S. (2007). Reaping relational rewards from corporate social responsibility: The role of competitive positioning. International Journal of Research in Marketing, 24(3), 224–241.

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