Author:
Mantrala Murali K.,Albers Sönke,Caldieraro Fabio,Jensen Ove,Joseph Kissan,Krafft Manfred,Narasimhan Chakravarthi,Gopalakrishna Srinath,Zoltners Andris,Lal Rajiv,Lodish Leonard
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference69 articles.
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