Appropriate use of single-item measures is here to stay
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/s11002-014-9325-y.pdf
Reference31 articles.
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4. Bergkvist, L., & Rossiter, J. R. (2009). Tailor-made single-item measures of doubly concrete constructs. International Journal of Advertising, 28(4), 607–621.
5. Bruner, G. C., II. (1998). Standardization & justification: do Aad scales measure up? Journal of Current Issues and Research in Advertising, 20, 1–18.
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