Sparking conversations: Editors’ Pick with commentaries and thematic article compilations
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11002-022-09621-y.pdf
Reference13 articles.
1. Caruelle, D., Shams, P., Gustafsson, A. et al. Affective computing in marketing: Practical implications and research opportunities afforded by emotionally intelligent machines. Mark Lett (2022). https://doi.org/10.1007/s11002-021-09609-0
2. Choi, S., Liu, S.X. & Choi, C. Robot-brand fit and the influence of brand personality on consumer reactions to service robot adoption. Mark Lett (2022). https://doi.org/10.1007/s11002-022-09616-9
3. Davis, C.D., Drolet, A. Commentary: The role of age in consumer’s retrieval and evaluation of consumption experiences. Mark Lett (2022). https://doi.org/10.1007/s11002-021-09607-2
4. Eggers, F., Eggers, F. Drivers of autonomous vehicles—Analyzing consumer preferences for self-driving car brand extensions. Mark Lett (2022). https://doi.org/10.1007/s11002-021-09571-x
5. Hermann, E. Anthropomorphized artificial intelligence, attachment, and consumer behavior. Mark Lett (2022). https://doi.org/10.1007/s11002-021-09587-3
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1. Touch or click? The effect of direct and indirect human-computer interaction on consumer responses;Journal of Marketing Theory and Practice;2023-01-25
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