Abstract
AbstractThe increasing humanization and emotional intelligence of AI applications have the potential to induce consumers’ attachment to AI and to transform human-to-AI interactions into human-to-human-like interactions. In turn, consumer behavior as well as consumers’ individual and social lives can be affected in various ways. Following this reasoning, I illustrate the implications and research opportunities related to consumers’ (potential) attachment to humanized AI applications along the stages of the consumption process.
Funder
IHP GmbH – Leibniz-Institut für innovative Mikroelektronik
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
44 articles.
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