ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION-Reference-Cited by-同舟云学术

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ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION

Published:2022-01-22 Issue:1 Volume:33 Page:129-142
ISSN:0923-0645
Container-title:Marketing Letters
language:en
Short-container-title:Mark Lett

Author:

Choi Sungwoo,Liu Stella X,Choi Choongbeom

Funder

Ministry of Education of the Republic of Korea and the National Research Foundation of Korea

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

https://link.springer.com/content/pdf/10.1007/s11002-022-09616-9.pdf

Reference30 articles.

1. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.

2. Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54(1), 27–41.

3. Aaker, J., Fournier, S., & Brasel, S. A. (2004). When good brands do bad. Journal of Consumer Research, 31(1), 1–16.

4. Berry, L. L. (1995). Relationship marketing of services: Growing interest, emerging perspectives. Journal of the Academy of Marketing Science, 23(4), 236–245.

5. Biehl, M., Prater, E., & McIntyre, J. R. (2004). Remote repair, diagnostics, and maintenance. Communications of the ACM, 47(11), 100–106.

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