Bidding for Representative Allocations for Display Advertising-Reference-Cited by-同舟云学术

Bidding for Representative Allocations for Display Advertising

Published:2009 Issue: Volume: Page:208-219
ISSN:0302-9743
Container-title:Lecture Notes in Computer Science
language:
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Author:

Ghosh Arpita,McAfee Preston,Papineni Kishore,Vassilvitskii Sergei

Publisher

Springer Berlin Heidelberg

Link

http://link.springer.com/content/pdf/10.1007/978-3-642-10841-9_20.pdf

Reference11 articles.

1. Babaioff, M., Hartline, J., Kleinberg, R.: Selling banner ads: Online algorithms with buyback. In: 4th Workshop on Ad Auctions (2008)

2. Boutilier, C., Parkes, D., Sandholm, T., Walsh, W.: Expressive banner ad auctions and model-based online optimization for clearing. In: National Conference on Artificial Intelligence, AAAI (2008)

3. Constantin, F., Feldman, J., Muthukrishnan, S., Pal, M.: Online ad slotting with cancellations. In: 4th Workshop on Ad Auctions (2008)

4. Csiszar, I.: Why least squares and maximum entropy? an axiomatic approach to interference for linear inverse problems. Annals of Statistics 19(4), 2032–2066 (1991)

5. Feige, U., Immorlica, N., Mirrokni, V.S., Nazerzadeh, H.: A combinatorial allocation mechanism with penalties for banner advertising. In: Proceedings of ACM WWW, pp. 169–178 (2008)

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