Cross-price elasticities and their determinants: a meta-analysis and new empirical generalizations
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/s11747-019-00642-0.pdf
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4. Allenby, G. M., & Rossi, P. E. (1991). Quality Perceptions and Asymmetric Switching Between Brands. Marketing Science, 10(3), 185–204.
5. Assmus, G., Farley, J. U., & Lehmann, D. R. (1984). How Advertising Affects Sales: Meta-Analysis of Econometric Results. Journal of Marketing Research, 21(1), 65–74.
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