Author:
Kumar V.,Choi JeeWon Brianna,Greene Mallik
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference82 articles.
1. Abratt, R., & Goodey, S. D. (1990). Unplanned buying and in-store stimuli in supermarkets. Managerial and Decision Economics, 11(2), 111–121.
2. Ailloni-Charas, D. (1984). A guide to effective promotional planning, strategies and executions. New York, NY: Wiley.
3. Algesheimer, R., Borle, S., Dholakia, U. M., & Singh, S. S. (2010). The impact of customer community participation on customer behaviors: an empirical investigation. Marketing Science, 29(4), 756–769.
4. Allton, M. (2016). Social Media Active Users by Network [INFOGRAPH]. Retrieved February 15, 2016 from https://www.thesocialmediahat.com/active-users
5. Assael, H. (2011). From silos to synergy : a fifty-year review of cross-media research shows synergy has yet to achieve its full potential. Journal of Advertising Research, 51, 42–58.
Cited by
131 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献