Unplanned buying and in-store stimuli in supermarkets

Author:

Abratt Russell,Goodey Stephen Donald

Publisher

Wiley

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Business and International Management

Reference27 articles.

1. Impulse buying varies by product;Bellenger;Journal of Advertising Research,1978

2. A theoretical and empirical evaluation of price deals for consumer non-durables;Blattberg;Journal of Marketing,1980

3. Brand switching at the point of purchase;Cavallo;Journal of Retailing,1969

4. Increase in sales due to in-store display;Chevalier;Journal of Marketing Research,1975

5. The effect of shelf space upon sales of branded products;Cox;Journal of Marketing Research,1970

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