Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges-Reference-Cited by-同舟云学术

Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges

Published:2018-05-30 Issue:6 Volume:46 Page:987-1011
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:J. of the Acad. Mark. Sci.

Author:

Ptok Annette,Jindal Rupinder P.,Reinartz Werner J.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/article/10.1007/s11747-018-0589-2/fulltext.html

Reference133 articles.

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4. Advertising Age (2016b). Methodology for 200 leading national advertisers, 2016 ed. Retrieved July 6, 2016, from http://adage.com/article/datacenter/methodology-200-leading-national-advertisers-2016-ed/304581/

5. Ailawadi, K. L., Borin, N., & Farris, P. W. (1995). Market power and performance: A cross-industry analysis of manufacturers and retailers. Journal of Retailing, 71(3), 211–248.

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