1. Pulling Away From Push Marketing;Achenbaum;Harvard Business Review,1987
2. The Advertising Controversy: Evidence on the Economic Effects of Advertising;Albion,1981
3. Marketing Behavior and Executive Action: A Functionalist Approach to Marketing Theory;Alderson,1955
4. An Examination of Reseller Buyer Attitudes Toward Order of Brand Entry;Alpert;Journal of Marketing,1992
5. Industrial Organization;Bain,1968