1. Multiple regression: Testing and interpreting interactions;Aiken,1991
2. Beware the silver metric: Marketing performance measurement has to be multi-dimensional;Ambler;Marketing Science Institute, Report,2006
3. 2 repositories of knowledge in franchise organizations: Individual, structural, and technological;Argote;The Nature and Dynamics of Organizational Capabilities,2000
4. Adding bricks to clicks: Predicting the patterns of cross-channel elasticities over time;Avery;Journal of Marketing,2012
5. Localized competition and organizational failure in the Manhattan hotel industry, 1898–1990;Baum;Administrative Science Quarterly,1992