Scanning for discounts: examining the redemption of competing mobile coupons
Author:
Funder
Marketing Science Institute
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/article/10.1007/s11747-018-0592-7/fulltext.html
Reference80 articles.
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3. Banerjee, S., & Yancey, S. (2010). Enhancing mobile coupon redemption in fast food campaigns. Journal of Research in Interactive Marketing, 4(2), 97–110.
4. Banerjee, S., Poddar, A., Yancey, S., & McDowell, D. (2011). Measuring intangible effects of m-coupon campaigns on non-redeemers. Journal of Research in Interactive Marketing, 5(4), 258–275.
5. Bawa, K., Srinivasan, S. S., & Srivastava, R. K. (1997). Coupon attractiveness and coupon proneness: a framework for modeling coupon redemption. Journal of Marketing Research, 34(4), 517–525.
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