Enhancing mobile coupon redemption in fast food campaigns-Reference-Cited by-同舟云学术

Enhancing mobile coupon redemption in fast food campaigns

Published:2010-06-04 Issue:2 Volume:4 Page:97-110
ISSN:2040-7122
Container-title:Journal of Research in Interactive Marketing
language:en
Short-container-title:Jnl of Res in Interact Mrkting

Author:

Banerjee Sy,Yancey Scott

Publisher

Emerald

Subject

Marketing

Reference25 articles.

1. The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention

2. An Empirical Test of an Updated Relevance-Accessibility Model of Advertising Effectiveness

3. Effect of product category on promotional choice: comparative study of discounts and freebies

4. Banerjee, S. and Dholakia, R.R. (2007), “Are you a mobile shopper? Consumer ubiquity: a multi‐dimensional predictor of anywhere, anytime consumption”, Proceedings of American Marketing Association Summer Educators Conference, Washington, DC.

5. Banerjee, S. and Dholakia, R.R. (2008), “Mobile advertising: does location based advertising work?”, International Journal of Mobile Marketing, Vol. 3, December, pp. 68‐74.

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