The effects of constrained mobile coupons in the mobile channel-Reference-Cited by-同舟云学术

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The effects of constrained mobile coupons in the mobile channel

Published:2023-11 Issue: Volume:75 Page:103542
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Zhang Hongchao,Yu Yu^ORCID,Qin Yinggao

Publisher

Elsevier BV

Subject

Marketing

Reference54 articles.

1. Pursuing the value-conscious consumer: store brands versus national brand promotions;Ailawadi;J. Market.,2001

2. Effect of product category on promotional choice: comparative study of discounts and freebies;Banerjee;Manag. Res. News,2009

3. An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions;Barat;J. Retailing Consum. Serv.,2013

4. When location and content matter: effects of mobile messages on intention to redeem;Beeck;Int. J. Retail Distrib. Manag.,2017

5. Behaviorally targeted location-based mobile marketing;Bernritter;J Acad Market Sci,2021

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