Personalized email marketing in loyalty programs: The role of multidimensional construal levels
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11747-023-00927-5.pdf
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3. Ansari, A., & Mela, C. F. (2003). E-customization. Journal of Marketing Research, 40(2), 131–145.
4. Awad, N. F., & Krishnan, M. S. (2006). The personalization privacy paradox: An empirical evaluation of information transparency and the willingness to be profiled online for personalization. MIS Quarterly, 30(1), 13–28.
5. Balbo, L., & Jeannot, F. (2015). The fit between message framing and temporal distance: an efficient way to promote an innovative product. Recherche et Applications En Marketing (English Edition), 30(1), 28–49.
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