Customers’ Perspectives on Promotion-Based, Permission-Based, and Service-Oriented E-Mail Marketing Strategies: A Qualitative Study
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Published:2023-12-31
Issue:21
Volume:11
Page:
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ISSN:2182-9306
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Container-title:International Journal of Marketing, Communication and New Media
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language:
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Short-container-title:IJMCNM
Publisher
Instituto Superior de Entre Douro e Vouga