Data Mining Approach for Direct Marketing of Banking Products with Profit/Cost Analysis-Reference-Cited by-同舟云学术

Data Mining Approach for Direct Marketing of Banking Products with Profit/Cost Analysis

Published:2017-06 Issue:1 Volume:11 Page:17-31
ISSN:1867-3236
Container-title:The Review of Socionetwork Strategies
language:en
Short-container-title:Rev Socionetwork Strat

Author:

Mitik Merve,Korkmaz Ozan,Karagoz Pinar,Toroslu Ismail Hakki,Yucel Ferhat

Funder

Intertech-METU Research Collaboration

Publisher

Springer Science and Business Media LLC

Link

http://link.springer.com/article/10.1007/s12626-017-0002-5/fulltext.html

Reference16 articles.

1. Shih, J.-Y., Chen, W.-H., Chang, Y.-J. (2014). Developing target marketing models for personal loans. Industrial Engineering and Engineering Management (IEEM), IEEE International Conference.

2. Nachev, A., Hogan, M. (2014). Application of multilayer perceptrons for response modeling. Proceedings on the International Conference on Artificial Intelligence, Springfield, The Steering Committee of The World Congress in Computer Science, Computer Engineering and Applied Computing.

3. Nueno, Jose Luis, & John, A. (1998). Quelch. The mass marketing of luxury. Business Horizons, 41(6), 61–68.

4. Ling, C. X., & Li, C. (1998). Data mining for direct marketing: Problems and solutions. KDD, 98, 73–79.

5. Kotler, Philip. (1989). From mass marketing to mass customization. Planning Review, 17(5), 10–47.

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