The mass marketing of luxury-Reference-Cited by-同舟云学术

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The mass marketing of luxury

Published:1998-11 Issue:6 Volume:41 Page:61-68
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Nueno Jose Luis,Quelch John A.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference10 articles.

1. Confessions of a Logo Addict;Barker;Business Week,1997

2. How Tiffany's Took the Tarnish Off;Bongiorno;Business Week,1996

3. Indulging in Inconspicuous Consumption;Duff;Wall Street Journal,1997

4. Aston Martin to Boost Top Car Output;Griffiths;Financial Times,1997

5. Two-tier Marketing;Leonhardt;Business Week,1997

Cited by 390 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Luxury value perceptions and consumer outcomes: A meta‐analysis;Psychology & Marketing;2024-09-10

2. Is it really natural? How minimalist food packaging influences consumers’ perception of product naturalness;British Food Journal;2024-09-06

3. Behind the bubble: Exploring the motivations of NFT buyers;Computers in Human Behavior;2024-09

4. The Applications of Social Media for Luxury Brand Management — A Narrative Review;Journal of Information & Knowledge Management;2024-07-31

5. Marketing de lujo con las variables de pago y seguridad: influencia de las tiendas físicas y los sitios web;Revista de Gestão e Secretariado;2024-07-01

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