Evolution of Global Luxury Brands

Author:

Turunen Linda Lisa Maria

Publisher

Springer International Publishing

Reference79 articles.

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2. Amatulli, C., & Guido, G. (2011). Determinants of purchasing intention for fashion luxury goods in the Italian market: A laddering approach. Journal of Fashion Marketing and Management, 15(1), 123–136.

3. Anti-counterfeiting. (2013). Anti-counterfeiting in the fashion and luxury sectors: Trends and strategies. Retrieved March 15, 2017, from http://www.worldtrademarkreview.com/Intelligence/AntiCounterfeiting/2013/Industry-insight/Anti-counterfeiting-in-the-fashion-and-luxury-sectors-trends-and-strategies

4. Atwal, G., & Williams, A. (2009). Luxury brand marketing—The experience is everything! Journal of Brand Management, 16(5), 338–346.

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