When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?-Reference-Cited by-同舟云学术

When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?

Published:2022-11-01 Issue:1 Volume:9 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Khan Shahzad Ahmad¹,Al Shamsi Ibrahim Rashid¹,Ghila Taufiq Hail¹,Anjam Mahwish²

Affiliation:

1. College of Business, University of Buraimi, Buraimi, Oman

2. College of Business Studies, Al-Ghurair University, United Arab Emirates (UAE)

Funder

research

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2022.2135221

Reference57 articles.

1. When Good Brands Do Bad

2. Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands

3. Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions

4. Social media marketing in luxury brands

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