On Marketing Strategy in Electoral Politics
Author:
Publisher
Springer Science and Business Media LLC
Subject
Computer Networks and Communications,Hardware and Architecture,Software
Link
http://link.springer.com/content/pdf/10.1007/s40547-019-00102-4.pdf
Reference19 articles.
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2. Bagwell K (2007) Chapter 28 the economic analysis of advertising. In: Armstrong M, Porter R (eds) Handbook of industrial organization. http://www.sciencedirect.com/science/article/pii/S1573448X06030287. Visited on 06 18 2015, vol 3. Elsevier, pp 1701–1844
3. Berelson BR, Lazarsfeld PF, McPhee WN (1954) Voting: A Study of Opinion Formation in a Presidential Campaign. University of Chicago Press, Chicago
4. Black D (1958) The theory of committees and elections. Kluwer, Boston
5. Darby MR, Karni E (1973) Free competition and the optimal amount of fraud. J Law Econ 16:67–88
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