A modular fuzzy inference system approach in integrating qualitative and quantitative analysis of store image

Author:

Lin Ling-Zhong,Hsu Tsuen-Ho

Publisher

Springer Science and Business Media LLC

Subject

General Social Sciences,Statistics and Probability

Reference35 articles.

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2. Bagozzi R.P: Marketing Management. Prentice-Hall, Upper Saddle River, NJ (1998)

3. Baker J., Grewal D., Parasuraman A.: The influence of store environment on quality inferences and store image. J. Acad. Mark. Sci. 22, 328–339 (1994)

4. Baker J., Parasuraman A., Grewal D., Voss G.B.: The influence of multiple store environment cues on perceived merchandise value and patronage intentions. J. Mark. 66(2), 120–141 (2002)

5. Bearden W.O.: Determinant attributes of store patronage: downtown versus outlying shopping areas. J. Retail. 53, 15–22 (1977)

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