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Modeling Competitive Responsiveness

Published:2008 Issue: Volume: Page:211-251
ISSN:0884-8289
Container-title:International Series in Operations Research & Management Science
language:
Short-container-title:

Author:

Leeflang Peter S.H.

Publisher

Springer US

Link

http://link.springer.com/content/pdf/10.1007/978-0-387-78213-3_7.pdf

Reference127 articles.

1. Ailawadi, K.L., P.K. Kopalle, S.A. Neslin. 2005. Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses. Marketing Science 24 12–24.

2. Alsem, K.J., P.S.H. Leeflang, J.C. Reuyl. 1989. The Forecasting Accuracy of Market Share Models Using Predicted Values of Competitive Marketing Behavior. International Journal of Research in Marketing 6 183–198.

3. Aoki, R., T.J. Prusa. 1997. Sequential versus Simultaneous Choice with Endogenous Quality. International Journal of Industrial Organization 15 103–121.

4. Bakos, Y., E. Brynjolfsson. 2000. Bundling and Competition on the Internet. Marketing Science 19 63–82.

5. Balasubramanian, S. 1998. Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. Marketing Science 17 181–195.

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Cooperation of advertising companies in social networks: A graph and game theory approaches;Computers & Industrial Engineering;2018-11

2. Sales Promotion Models;International Series in Operations Research & Management Science;2017

3. Modeling Competitive Responsiveness and Game Theoretic Models;International Series in Quantitative Marketing;2017

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