Cooperation of advertising companies in social networks: A graph and game theory approaches
Author:
Publisher
Elsevier BV
Subject
General Engineering,General Computer Science
Reference41 articles.
1. On a cooperative advertising model for a supply chain with one manufacturer and one retailer;Ahmadi-Javid;European Journal of Operational Research,2012
2. A game theoretical study of cooperative advertising in a single-manufacturer-two-retailers supply chain;Alaei;The International Journal of Advanced Manufacturing Technology,2014
3. The influence of prior beliefs, frequency cues, and magnitude cues on consumers' perceptions of comparative price data;Alba;Journal of Consumer Research,1994
4. A framework for an efficient implementation of logistics collaborations;Audy;International Transactions in Operational Research,2012
5. Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: A game-theoretic approach;Aust,2015
Cited by 12 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns;RAIRO - Operations Research;2024-01
2. VOID;International Journal of Industrial Engineering Computations;2024
3. Dynamic Evaluation of Project Governance in Collaborative Innovation Projects: A Case of Industry Technology Research Institute;Sustainability;2023-08-17
4. Cooperative social network community partition: A data envelopment analysis approach;Computers & Industrial Engineering;2022-10
5. Manufacturers’ social e-commerce channel selection strategy with social popularity concern;Electronic Commerce Research;2022-08-28
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3