Demographic contributions to marketing: An assessment-Reference-Cited by-同舟云学术

Demographic contributions to marketing: An assessment

Published:1991-12 Issue:1 Volume:19 Page:53-59
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Pol Louis G.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02723424.pdf

Reference37 articles.

1. Andreasen, Alan R. 1966. “Geographic Mobility and Market Segmentation.”Journal of Marketing Research 3 (November): 341–348.

2. Assael, Henry R., and A. Marvin Roscoe. 1976. “Approaches to Market Segmentation Analysis.”Journal of Marketing 40 (October): 67–76.

3. Bagozzi, Richard P. 1984. “A Prospectus for Theory Construction in Marketing.”Journal of Marketing 48 (Winter): 11–29.

4. Barclay, George. 1958.Techniques of Population Analysis. New York: John Wiley and Sons.

5. Bearden, William O., Jesse E. Teel, and Richard M. Durand. 1978. “Media Usage, Psychographic and Demographic Dimensions of Retail Shoppers.”Journal of Retailing 54 (Spring): 65–74.

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