Affiliation:
1. State University of New York at Buffalo.
Abstract
The study reported here attempts to demonstrate the value of geographic mobility as a dimension for segmenting consumer markets. After offering a tentative theory of geographic mobility, the author provides evidence showing geographic mobiles to be high in purchasing power, important customers for particular products and services and likely to engage in product, brand and store switching.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
7 articles.
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