Rising in the East: Disney Rehearses Chinese Consumers at a Glocalized Shanghai-Reference-Cited by-同舟云学术

Rising in the East: Disney Rehearses Chinese Consumers at a Glocalized Shanghai

Published:2019 Issue: Volume: Page:127-148
ISSN:
Container-title:Performance and the Disney Theme Park Experience
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Author:

MacDonald Laura

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-29322-2_7

Reference12 articles.

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2. Fung, Anthony, and Micky Lee. 2009. Localizing a Global Amusement Park: Hong Kong Disneyland. Continuum 23 (2): 197–208. https://doi.org/10.1080/10304310802711973 .

3. Levine, Arthur. 2016. Bob Iger: Shanghai Disney Isn’t Just Disneyland in China, June 24. https://www.usatoday.com/story/travel/experience/america/2016/06/23/bob-iger-interview-shanghai-disney-resort-opening/86253624/ .

4. Loi, Kim Ieng, and Philip L. Pearce. 2015. Exploring Perceived Tensions Arising from Tourist Behaviors in a Chinese Context. Journal of Travel & Tourism Marketing 32 (1–2): 65–79. https://doi.org/10.1080/10548408.2014.986013 .

5. Matusitz, Jonathan. 2010. Disneyland Paris: A Case Analysis Demonstrating How Glocalization Works. Journal of Strategic Marketing 18 (3): 223–237. https://doi.org/10.1080/09652540903537014 .

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