Conclusion

Abstract

Abstract The book’s conclusion explores how the musical KPOP engaged with TikTok, as the musical became one of the biggest commercial flops of the twenty-first century (despite its artistic merit). Although KPOP began its TikTok journey with limited buzz, the production shifted gears, even as the show was struggling to sell tickets. Under the direction of Brandon Powers, KPOP’s TikTok account began to create authentic TikTok content that highlighted many of the styles, aesthetics, and genres explored throughout TikTok Broadway. As KPOP leaned into TikTok trends, dance challenges, digital stage doors, DIY aesthetics, behind-the-scenes development footage, and the like, the show began to amass a digital following. KPOP ended its run with a TikTok Boom—the musical live streamed the show’s final fifteen minutes on TikTok. KPOP’s TikTok live stream ignited industry conversations about the potential of social media live streaming to bring musical theatre directly to its fans’ cell phones.