Fan Lifetime Value

Author:

Lewis Michael

Publisher

Springer Nature Switzerland

Reference13 articles.

1. Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102.

2. Berger, P. D., & Nasr, N. I. (1998). Customer lifetime value: Marketing models and applications. Journal of Interactive Marketing, 12(1), 17–30.

3. Berger, J. (2014). Word of mouth and interpersonal communication: A review and directions for future research. Journal of Consumer Psychology, 24(4), 586–607.

4. Blattberg, R. C., & Deighton, J. (1996). Manage marketing by the customer equity test. Harvard Business Review, 74(4), 136–144.

5. Kaplan, D. (2023). Patriots have NFL’s priciest 2023-24 tickets thus far: Buccaneers prices plunge. The Athletic. Accessed December 16, 2023, from (2023). https://theathletic.com/4522408/2023/05/16/nfl-average-ticket-prices-2023/

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