Brand Storytelling, Gamification and Social Media Marketing in the “Metaverse”: A Case Study of The Ralph Lauren Winter Escape-Reference-Cited by-同舟云学术

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Brand Storytelling, Gamification and Social Media Marketing in the “Metaverse”: A Case Study of The Ralph Lauren Winter Escape

Published:2023 Issue: Volume: Page:35-54
ISSN:
Container-title:Reinventing Fashion Retailing
language:
Short-container-title:

Author:

Wanick Vanissa,Stallwood James

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-031-11185-3_3

Reference42 articles.

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2. Burnasheva, R., Suh, Y. G., & Villalobos-Moron, K. (2019). Sense of community and social identity effect on brand love: Based on the online communities of a luxury fashion brands. Journal of Global Fashion Marketing, 10(1), 50–65. https://doi.org/10.1080/20932685.2018.1558087

3. Chu, S. C., & Seock, Y. K. (2020). The power of social media in fashion advertising. Journal of Interactive Advertising, 20(2), 93–94. https://doi.org/10.1080/15252019.2020.1802955

4. Deterding, S. (2015). The lens of intrinsic skill atoms: A method for gameful design. Human-Computer Interaction, 30(3–4), 294–335. https://doi.org/10.1080/07370024.2014.993471

5. Deterding, S., Dixon, D., Khaled, R., & Nacke, L. (2011). From game design elements to gamefulness. Proceedings of the 15th International Academic MindTrek Conference on Envisioning Future Media Environments—MindTrek ’11, 9. https://doi.org/10.1145/2181037.2181040

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