Publisher
Springer International Publishing
Cited by
14 articles.
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1. Social CRM;Handbuch Social-Media-Marketing;2024
2. Social CRM;Handbuch Social-Media-Marketing;2024
3. How Integrated Social CRM Affects Business Success: Learnings from a Literature Analysis;2023 IEEE International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT);2023-10-26
4. The Relationship Between Social CRM Adoption and Competitive Advantage;International Journal of Customer Relationship Marketing and Management;2023-01-27
5. Social CRM to Reduce Perceived Risks in Online Purchase Behavior;2022 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT);2022-11