How Integrated Social CRM Affects Business Success: Learnings from a Literature Analysis
Author:
Affiliation:
1. Information Systems Insitute, Leipzig University,Leipzig,Germany
2. Dienstleistungsmanagement University of Cooperative Education Saxony,Riesa,Germany
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10350035/10350061/10350165.pdf?arnumber=10350165
Reference66 articles.
1. Anzahl der aktiven Social-Media-Nutzer weltweit in den Jahren 2015,2021
2. Relating Social Media Technologies to Performance: A Capabilities-Based Perspective
3. Social Customer Relationship Management
4. Social CRM as a business strategy
5. Web 2.0 in the CRM domain: defining social CRM
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1. The Potential Benefits of Integrating Business Intelligence and CRM;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28
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