Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector-Reference-Cited by-同舟云学术

Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector

Published:2022 Issue: Volume: Page:55-79
ISSN:2730-5554
Container-title:Marketing Communications and Brand Development in Emerging Markets Volume II
language:
Short-container-title:

Author:

Balasubramanian Kandappan,Kunasekaran Puvaneswaran,Konar Rupam,Sakkthivel A. M.

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-95581-6_3

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4. Aslan, A., Altinoz, B., & Özsolak, B. (2021). The nexus between economic growth, tourism development, energy consumption, and CO 2 emissions in Mediterranean countries. Environmental Science and Pollution Research, 28(3), 3243–3252.

5. AspirantSG. (2017). Ocean Park Christmas sensation: 1st VR roller coaster & festive fun! | Food, Travel, Lifestyle & Social Media. Retrieved May 5, 2021, from https://www.aspirantsg.com/ocean-park-christmas-sensation/

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3. Enhancing Competitive Advantages Through Virtual Reality Technology in the Hotels of India;Advances in Hospitality, Tourism, and the Services Industry;2024-03-06

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5. Augmented and Virtual Reality (AR/VR) in Marketing: Developing Immersive Client Experiences to Increase Engagement;2023 10th IEEE Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering (UPCON);2023-12-01