Enhancing Competitive Advantages Through Virtual Reality Technology in the Hotels of India

Abstract

VR, or virtual reality, has developed into one of the latest and most well-liked technical advancements and could have an effect regarding the hospitality and tourism industry. “Incredible India,” a 360-degree virtual reality film produced in 2018 in collaboration between the Indian Ministry of Tourism and Google India, portrayed India as a multifaceted getaway. The utilisation of VR technology shows great promise in increasing competitive advantages within the hotel industry. Comprehensive research on VR technology's impact on the hotel business is necessary, as its adoption in India has been limited. The study intends to close this gap by investigating the advantages of integrating technology of VR in Indian hotels. Finding the main competitive benefits of VR technology adoption in hotel industry is the aim of this study. The methodology includes interviews with industry professionals and a review of the literature. According to the research, virtual reality technology can boost competitiveness by offering immersive experiences and raising customer engagement.