Augmented and Virtual Reality (AR/VR) in Marketing: Developing Immersive Client Experiences to Increase Engagement-Reference-Cited by-同舟云学术

Augmented and Virtual Reality (AR/VR) in Marketing: Developing Immersive Client Experiences to Increase Engagement

Published:2023-12-01 Issue: Volume: Page:
ISSN:
Container-title:2023 10th IEEE Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering (UPCON)
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Author:

Sheena ¹,KM Sudheer Muhammed²,Ramachandran K.K.³,Hasbullah Nornajihah Nadia⁴,Anute Nilesh⁵,L B Muralidhar⁶

Affiliation:

1. School of Management, National Institute of Technology Karnataka Surathkal

2. VIT Business School, VIT,Chennai,Tamilnadu

3. Management/Commerce/International Business, DR G R D College of Science,India

4. Universiti Teknologi Mara (UiTM), Cawangan Melaka, Kampus Bandaraya Melaka,Faculty of Business and Management,Melaka

5. ASM'S Institute of Business Management and Research,Pune

6. School of Commerce, Jain Deemed to be University,Department of Management Studies,Bangalore

Publisher

IEEE

Link

Reference18 articles.

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