Overview of Stakeholder Involvement in Social Marketing
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Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-030-14449-4_99-1
Reference42 articles.
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4. Beall, T., Wayman, J., D’Agostino, H., Liang, A., & Perellis, C. (2012). Social marketing at a critical turning point. Journal of Social Marketing, 2(2), 103–117.
5. Beierle, T. C. (2002). The quality of stakeholder based decisions. Risk Analysis, 22(4), 739–749.
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