Social marketing at a critical turning point
Author:
Publisher
Emerald
Subject
Marketing
Reference23 articles.
1. The Who, Where, and When of Social Marketing
2. Andreasen, A. (1994), “Social marketing: its definition and domain”,Journal of Public Policy & Marketing, Vol. 13 No. 1, pp. 108‐14.
3. Marketing Social Marketing in the Social Change Marketplace
4. The Life Trajectory of Social Marketing
5. Current Themes in Social Marketing Research: Text-Mining the past Five Years
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