Brand Architecture-Reference-Cited by-同舟云学术

Brand Architecture

Published:2021 Issue: Volume: Page:225-239
ISSN:
Container-title:Brand Management
language:
Short-container-title:

Author:

Mogaji Emmanuel

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-66119-9_11

Reference16 articles.

1. Aaker, D., and E. Joachimsthaler. 2000. The brand relationship spectrum: The key to the brand architecture challenge. California Management Review 42 (4): 8–23.

2. Alvarez-González, P., and C. Otero-Neira. 2019. The effect of mergers and acquisitions on customer–company relationships: Exploring employees’ perceptions in the Spanish banking sector. International Journal of Bank Marketing 38 (2): 406–424.

3. Åsberg, P., and H. Uggla. 2019. Introducing multi-dimensional brand architecture: Taking structure, market orientation and stakeholder alignment into account. Journal of Brand Management 26 (5): 483–496.

4. Bhattacharyya, S. 2019. Mergers and acquisition by Indian firms: Managerial perspectives on challenges and solutions. In Dynamic perspectives on globalization and sustainable business in Asia, 41–55. Hershey: IGI Global.

5. Chung, Y., and A. Kim. 2019. Effects of mergers and acquisitions on brand loyalty in luxury brands: The moderating roles of luxury tier difference and social media. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.11.030.

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