Financial Services Marketing
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-62340-0_8
Reference33 articles.
1. Abdulquadri, A., Mogaji, E., Kieu, T., & Nguyen, P. (2021). Digital transformation in financial services provision: A Nigerian perspective to the adoption of chatbot. Journal of Enterprising Communities: People and Places in the Global Economy, 15(2), 258–281.
2. Adefare, T., Adeola, O., Mogaji, E., Nguyen, N. P., & Mogaji, S. A. (2024). Empowering women agriculture entrepreneurs: Banks’ role in achieving sustainable development goals. International Journal of Bank Marketing, 42(4). https://doi.org/10.1108/IJBM-03-2023-0128.
3. Adeola, O., Hinson, R., Nguyen, N., & Soetan, T. (2021). Marketing bank services to financially vulnerable customers: Evidence from an emerging economy. International Journal of Bank Marketing, 39(3), 402–428.
4. Albers-Miller, N., & Stafford, M. (1999). International services advertising: An examination of variation in appeal use for experiential and utilitarian services. Journal of Services Marketing, 13(4/5), 390–406.
5. Borokini, F., Wakunuma, K., & Akintoye, S. (2023). The use of gendered chatbots in Nigeria: Critical perspectives. In D. Eke, K. Wakunuma, & S. Akintoye (Eds.), Responsible AI in Africa. social and cultural studies of Robots and AI (pp. 119–139). Palgrave Macmillan.
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