Author:
Chung Yerim,Kim Alex Jiyoung
Funder
Yonsei University Research Fund of 2018
Reference63 articles.
1. Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name, New York.
2. The value of brand equity;Aaker;Journal of Business Strategy,1992
3. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990
4. Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder?;Bahadir;Journal of Marketing,2008
5. Broadcasting and narrowcasting: How audience size affects what people share;Barasch;Journal of Marketing Research,2014
Cited by
32 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献