Metaverse: A Friend or a Foe for Brand Experience?
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-50559-1_4
Reference46 articles.
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4. Ball, M.: The Metaverse: And How It Will Revolutionize Everything. Liveright Publishing (2022)
5. Beig, F.A., Khan, M.F.: Impact of social media marketing on brand experience: a study of select apparel brands on Facebook. Vision 22(3), 264–275 (2018)
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