Prediction of Perceived Consumer Experience, Perceived Brand Engagement, and Gamification towards the Intention to Use Metaverse: An Extended TAM Approach-Reference-Cited by-同舟云学术

Prediction of Perceived Consumer Experience, Perceived Brand Engagement, and Gamification towards the Intention to Use Metaverse: An Extended TAM Approach

Published:2022-12-13 Issue: Volume: Page:
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Container-title:2022 6th International Conference on Information Technology, Information Systems and Electrical Engineering (ICITISEE)
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Author:

Afkar Elvia¹,Hamsal Mohammad¹,Kartono Rano¹,Furinto Asnan¹

Affiliation:

1. BINUS Business School Doctor of Research in Management, Bina Nusantara University,Jakarta,Indonesia

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10057587/10057600/10057740.pdf?arnumber=10057740

Reference27 articles.

1. An Exploration of the Impact of Virtual Reality Interfaces on Online Shopping

2. The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables

3. Proposing value-based technology acceptance model: testing on paid mobile media service

4. Factors affecting the adoption of blockchain technology in innovative Italian companies: an extended TAM approach

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